Mariposa Counselling Services brand launch

the brief

Mariposa are a counselling service provider that offers both professional training and treatment. I was briefed with launching both sides of the business into a saturated North East market.

the work

The market Mariposa launched into was crowded and required a brand that was both memorable and distinctive. I created an approachable brand that looked both professional and welcoming.

To ensure both students and patients were exposed to the company a synchronised marketing campaign was initiated that promoted the different sides of the business across a variety of channels (Direct Mail, Email, Local Advertising, SEM).

The venture was highly successful with the training firmly established as a North Eastern centre of excellence. The counselling treatment offered has been just as successful with strong volumes of commercial and private clients.